Marte Cliff

Persuade with the Power of Yes

Have you ever considered how much people are like freight trains? Sometimes it's hard to get us started moving, but once we're going, it's hard to stop us as well. That's why it's a very good plan to start your promotional messages with questions and... Read >

Are Realtors Really More Ethical than Real Estate Agents?

Recently a local newspaper ran an ad, cleverly disguised as an article, about why real estate buyers and sellers should always use a Realtor. The article explained the Realtor Code of Ethics and how it ensured that each and every Realtor treated cust... Read >